Consumers willing to pay more for greener PCs, survey reports
Wednesday, June 28th, 2006Interesting BBC report about consumer sensitivity to the environmental cost of PC-based computing. Excerpt:
Consumers are willing to pay up to an extra £108 ($197) for a PC containing fewer chemicals, a survey has found.
People also feel manufacturers should take responsibility for the disposal of old machines, the research shows.So-called e-waste is a growing global problem, with 30 million PCs being dumped each year in the US alone.
The study by Ipsos-Mori for Greenpeace coincides with an announcement by PC maker Dell to phase out a number of toxic chemicals in its products.
The nine-nation research found that UK computer users were willing to pay an extra £64 ($117), while people in China were prepared for spend up to £108 ($197) for a more environmentally sound PC.
HAZARDOUS WASTE
1: Lead in cathode ray tube and solder
2: Arsenic in older cathode ray tubes
3: Selenium in circuit boards as power supply rectifier
4: Polybrominated flame retardants in plastic casings, cables and circuit boards
5: Antimony trioxide as flame retardant
6: Cadmium in circuit boards and semiconductors
7: Chromium in steel as corrosion protection
8: Cobalt in steel for structure and magnetivity
9: Mercury in switches and housingA report published by the UN University in 2004 said making the average PC required 10 times the weight of the machine in chemicals and fossil fuels.
The study also found that the short life of computer equipment was leading to a mountain of toxic waste, mainly in India and China.
Electronic waste, or e-waste, is a massive global problem. Thirty million computers are thrown out every year in the US alone.
About 70% of heavy metals, such as lead and mercury, in landfill sites come from e-waste.
Hmmm.. Not sure I believe these figures, but if consumers really were willing to pay an extra £100 for greener computing, they might be interested in a thin client which gave them an entire workstation for about the same amount.
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